Counterfeiting is difficult to detect and to fight. Many statistics confirm that this phenomenon has considerable size and it produces severe damage to the economy, businesses and to the social fabric subtracting jobs. The web is a powerful tool to “internationalize” the counterfeiting of brands and products. It is noted for example that the majority of European brands of counterfeit products originate today from Southeast Asia and from there they are distributed worldwide using the web in all its channels.
Globalization and the web will certainly open up new possibilities for world trade, but also offer new opportunities for counterfeiters. The offline and online trading across countries in the world and combatting counterfeiting are essential to curb this phenomenon; unfortunately they materialize slowlier than the rate at which technology offers day by day new opportunities for online trade and new forms of communication.
Luckily, the Internet is also a mirror of real assets, so it is also the place where counterfeiters primarily act and become visible.
For any international company it is therefore essential to have control of what happens in the web and social networks in relation to their brands and products, in all countries and in all languages of the world.
With this information, any business can know and measure the extent of the harm that counterfeit, take the appropriate decisions to combat it, avoiding actions ineffective and inadequate costs.
The numbers of online counterfeiting worldwide are substantial and growing:
– The volume of counterfeit goods sold in the world is estimated at over 500 billion dollars a year
– The counterfeit merchandise sold online in the world is 1 product every 7 genuine products
– Damages caused by digital piracy in the world are estimated at over 85 billion dollars a year
Over 98% of large companies in the world, in all sectors, now feels the need to implement an online protection strategy for its brands and products. The advantages of online protection are manifold, including:
– Preserving the integrity of the brand and intellectual property
– Preserving the effectiveness of investment in marketing
– Protecting brand reputation online
– Reducing loss of revenue due to online counterfeiting
– Safeguarding consumer confidence
– Avoiding unfair unscrewing customers