Protecting the brand today means first of all protecting it on the Internet because the Internet is the sales channel with the highest growth rate in the world and the biggest source of faster, widespread, effective information. The Internet is also a channel that allows counterfeiters and criminals to operate on a large scale, with low investments, in anonymity.
The damage caused to companies by online counterfeiting are substantial and growing, both in terms of reputation and of lost revenue.
Today all big companies feel the need to protect themselves from counterfeiting, from the online violations, from all the risks involved. Protecting yourself means saving a lot. Protecting yourself in an effective and flexible we means to save even more.