Managing your online reputation means controlling information that the Internet can retrieve about yourcompany and your products or services. Actions to be taken to create and maintain a good reputation online are divided into two phases: the first phase involves the restructuring and enhancement of the online identity; while the second phase concerns the monitoring and corrective actions to maintain the results achieved.
Both phases require specific skills. The amount of work needed to achieve the desired results depends on many factors, including the sectors of the holding. For some sectors the job is much more modest, indeed: with small investments even optimal results are achieved.