Counterfeiting is difficult to detect and to fight. Many statistics confirm that this phenomenon has considerable size and it produces severe damage to the economy, businesses and to the social fabric subtracting jobs. The web is a powerful tool to “internationalize” the counterfeiting of brands and products. It is noted for example that the majority of European brands of counterfeit products originate today from Southeast Asia and from there they are distributed worldwide using the web in all its channels.
Globalization and the web will certainly open up new possibilities for world trade, but also offer new opportunities for counterfeiters. The offline and online trading across countries in the world and combatting counterfeiting are essential to curb this phenomenon; unfortunately they materialize slowlier than the rate at which technology offers day by day new opportunities for online trade and new forms of communication.