Any company in any sector needs to protect its brand and products (or services) on the Internet. This is because the Internet is the sales channel with the highest growth rate in the world and the faster, widespread, effective source of information. Also the Internet is a channel that allows counterfeiters and criminals to operate on a large scale, with low investments and in anonymity.
The damage caused to companies by online counterfeiting, both in terms of reputation and of the lost revenue, are substantial and growing. Today all big companies feel the need to protect themselves from counterfeiting and online violations and from all the risks involved. Protecting yourself means saving a lot. Protecting yourself in an effective and flexible way means saving more.